ABOUT - Jonathan Crowe Apparel

Jonathan Crowe designs tell a story about the unique Caribbean experience. Each design highlights an element of the culture and mixing pot that the Caribbean represents. Pieces of the culture are blended with topical themes and presented on an original garment. It goes without saying that elements of our food, rich spices, true tropical beauty, island flair and the sharp West Indian whit bleed through like the ink in our prints.

Our goal is to create an item for every island vibe so have a look around we are sure there is something here for you.


First World flair with real Caribbean style is more than just a slogan ~ They are the guiding words behind our designs. It is the mantra we use to ensure that the elements of Caribbean culture which we put into our products are presented with the same type of pomp, circumstance and panache as any major fashion house.


Since our establishment in 2018, the brand has sought to weave strong representation of Caribbean culture into each of its offerings.  This has created a unique style approach while remaining true to all things West Indian. Our flagship offering the JAMOJIE TEES have been conversation starters and statement pieces from day one. The idea is based on representing traditonal and topical island themes as emojis. We have consistently added new " JAMOJIES " each spring. Next drop will be February 2024.

Now just like your favorite Caribbean uncle we pride ourself on being a little rude but nice enough to get away with it. We aim to be as amazing as grandma's holiday cooking and bring the same good vibe as Sundays on the beach at sundown with good music and the right amount of rum. More simply put " To create an evolving product catalogue that is synonymous with the region and as iconic as its other offerings." 

We are proud and unapologetically West Indian. We are the people who started of with humble beginnings but found a way to make it all look boasty. Our all Caribbean design team leans on the inspiration of all our people. We are fully aware of the massive impact that Caribbean style has on the world. For us, this reality manifests as very big shoes that we hope to fill. We don't take that prospect lightly.